PMI12.org

Project Snap Shot: Headquartered in Pennsylvania, PMI is the provider of the only globally recognized professional Project Management certification, with more than 260,000 members in more than 171 countries. As part of its mission, it exposes the untapped benefits of project management to both the world of academia and corporate.

PMI12.org was one part of an integrated marketing campaign that sought to bring project management awareness to c-level executives. The campaign website was formed using highly targeted messaging and an interactive knowledge base that offered its time-sensitive audience with immediate and transactional-inspired content.

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