Equal Means More.  A Varident and Turnthru Solution.

Brand Development

Veterans Services + Job Search



Client: JPMorgan Chase & Co
Industry: Financial Services

100,000 Jobs Mission

Project Snap Shot: In an effort to support men and women of our armed forces find jobs after leaving active duty, JPMorgan Chase & Co's 100,000 Jobs Mission was created. Partnered with Futures Inc., the US Veterans Pipeline has pledged to hire 100,000 veterans and military personnel after they have completed their service. 

During this project we exercised a wide breadth of capabilities on behalf of our client. We started by developing the brand identity logo, which dove tailed in to a project to develop a brand standards guide that protects brand equity over many applications. We then moved on to a series of print and environmental design projects that ranged from sales collateral to an exhibit booth system.

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