How Does Equal Mean More?
The concept, “Equal Means More” describes what makes a relationship with us unique. Many clients find that they are not in a relationship of equals when working with organizations like ours. Common experiences that clients have with other organizations:
- Expertise is a Barrier: The vendor has special knowledge that our clients need and lack. This knowledge gap prevents clients from effectively contributing to the way problems are being solved and realizing the value of what is being delivered.
- Technology Dis-Empowers: The solutions delivered to clients are outside of clients’ understanding and control. Solutions are often proprietary and difficult to use.
- Process Hinders vs. Helps: The way vendors work is inflexible where “one size fits them, not you.” Processes that drive projects are tailored to fit the vendor’s needs, not the clients’.
- Vendors are not Partners: Clients find that their interests are not aligned with the vendors’. Distance is created by a sense of the vendor “looking out for themselves,” rather than looking out for the client or the project.
How did we come up with Equal Means More? While many of our competitors offer a range of services that may appear to be equivalent to ours (e.g., “Strategy + Design + Technology = Services”), our unique approach to relationships enable clients to get a total that is greater than the sum of its parts. We are redefining what “equal” means for our clients. Equal no longer means “the same.” Equal now means more. So what can equal mean to you?
We are motivated by the principle that “Your Success = Our Success." We are not about ourselves, we’re about us. We understand that we cannot succeed if you do not succeed and we realize that you cannot succeed if we do not succeed. Knowing this, we are motivated to build our organization around what makes you successful. This is why we focus on delivering the highest value marketing products and services where you receive more than you have ever before.